I began my teaching career giving one-on-one instruction in administrative writing (among other things) to civil servants working for the Government of Canada. Those were the days when “writing style” meant being able to express yourself in clear, crisp and concise prose (without overdoing the alliteration). Around the same time, a journalist, with the Ottawa daily, The Citizen, wrote a regular column on effective writing. In one of his articles, he constructed the following fable to explain why and how government administrators deliberately wrote poorly:
One Friday morning, a middle manager discovered that the photocopy machine wasn’t working properly. He immediately sent off a memo (yes this was before email) to an underling, telling him to “render it inoperative.” On his way into the office on Monday morning, the boss saw the photocopier in the garbage and asked the middle manager “Why in hell are we throwing out the photocopy machine?” To which the middle manager replied, “I have no idea; I sent him (the fall guy) a memo on Friday telling him to unplug it.”
Middle managers write poorly, with purpose, using inflated language which might sound good to unwary ears, but leaving the message unclear, in order to escape responsibility for what they have written. They cover their asses. We unwittingly (or is it deliberate?) train university students to do the same.
The markers of defensive, cover-your-ass writing are pretty easy to spot: passive voice, inflated, ambiguous vocabulary, un-contextualized jargon, confusing metaphors, and vague pronoun references. Passive voice: that’s when, instead of saying “John threw the photocopier into the trash,” you say, “The photocopier was thrown into the trash.” With the passive voice you can avoid making anyone responsible for an action—at least until the boss comes nosing around. Inflated, ambiguous vocabulary and jargon need no explanation: “render it inoperative” mis-speaks for itself—and I’m sure you have lots of examples of your own.
Even though I spent a career in the metaphor business (a lit prof remember), I have come to detest how metaphors are used in daily life, not to clarify a point but to escape clarification. This morning I heard VP Joe Biden (I like Joe) telling the people of the Ukraine “you have a tough road ahead, but the USA is going to walk that road with you.” Metaphors are what politicians use to sound reassuring while promising absolutely nothing.
I still remember when a university administrator accused our research project's computer technician of “making spaghetti” and later when discussing database management that we “didn’t want to put a Volkswagen engine in a Cadillac.” I suddenly understood how an administrator could spend four hours in a meeting without ever saying anything useful . . . by speaking metaphorically.
Vague pronouns are probably the most common and seemingly innocuous way that writers can lead you in dizzying circles and avoid saying anything that can be grasped. A pronoun is by definition a word which stands in for a noun. A pronoun is doing it’s job if (with occasional exceptions called “empty pronouns”) we can clearly and easily identify the noun which the pronoun is standing in for. Example: “Mary stood waiting in the rain without an umbrella crying for half an hour, and she said it was my fault.” What noun should replace the pronoun “it” in this sentence? See the problem?
Of the many ways we train students to write poorly (for example, by refusing to address the issue, endlessly passing the buck on to a fictional someone else who will magically solve the problem), the way we most actively encourage students to write unreadable prose is to present them with examples of bad writing suggesting that they are evidence of genius and, implicitly, the models students should be following.
I still remember when a university administrator accused our research project's computer technician of “making spaghetti” and later when discussing database management that we “didn’t want to put a Volkswagen engine in a Cadillac.” I suddenly understood how an administrator could spend four hours in a meeting without ever saying anything useful . . . by speaking metaphorically.
The linguistic difference that informs any cultural performance is dramatized in the common semiotic account of the disjuncture between the subject of a proposition (énoncé) and the subject of enunciation, which is not represented in the statement but which is the acknowledgement of its discursive embeddedness and address, its cultural positionality, its reference to a present time and a specific space. The pact of interpretation is never simply an act of communication between the I the You designated in the statement. The production of meaning requires that these two places be mobilized in the passage through a Third Space, which represents both the general conditions of language and the specific implication of the utterance in a performative and institutional strategy of which it cannot ‘in itself’ be conscious. (54)
Did you give up after the first sentence because of the vocabulary? No doubt if you admitted to some cultural-studies scholar that you didn’t understand this passage, he would tell you that you need to understand that “linguistic difference” is a reference to Saussure and Derrida, “cultural performance” alludes to the work of Judith Butler, “semiotic account” comes from Saussure and the subject of the enunciation versus the subject of the proposition refers to basic linguistics but Anglo-Americans associate this distinction with Lacan. The word “disjunction” is one that Sokal (see my previous post) would draw our attention to because it has a very specific meaning in logic, mathematics and biology. In common language is just means a disconnection or separation. We have no way of knowing if Bhabha is using this word in the common everyday sense or in a more specific scientific sense. What we can attest is that he is laying on the jargon as thickly as possible, with little or no indication that it is clarifying what he wants to say.
However, what I want to draw your attention to is the word “which” in the first sentence. “Which” is a relative pronoun. According to the basic rules of composition, a relative pronoun, all things being equal, should refer to the closest noun or noun phrase, its antecedent. The first word “which” in Bhabha’s sentence is preceded by six different noun phrases. If Bhabha isn’t following basic rules of composition, then the second half of his sentence can have six completely different meanings, and it would be impossible to know which of the six he is intending. Therefore we must credit Bhabha with following this basic rule and we can substitute “the subject of the enunciation” for “which” and we get: “the subject of the enunciation [ . . .] is not represented in the statement.” If you happen to know what “the subject of the enunciation” means (roughly, the person speaking) you will understand this statement because it is an analytic truth. "Subject of the enunciation" means the subject not in the statement. Bhabha's sentence is the equivalent of you saying “My friend John is a bachelor, who is not married.” Thus far Bhabha isn’t telling us anything; he is simply expressing a redundancy, repeating what anyone who knows the expression “subject of enunciation” would already know.
Are you still with me? Did you notice that in the first sentence there are five pronouns? “Which,” “which,” “its,” “its” and “its.” The way these pronouns are lined up they all refer back to the same noun phrase: “the subject of the enunciation.” If we plug in the noun phrase for each of the pronouns we can see what Bhabha is saying in simple syntax.- “the subject of the enunciation is not represented in the statement.” This is the analytic truth (redundancy) I have just point out.
- “the subject of the enunciation is the acknowledgement of . . .” My first reaction is that this is a nonsense statement, but it is a fragment so let us complete the phrase.
- “the subject of the enunciation is the acknowledgement of the subject of the enunciation’s discursive embeddedness and address.” Yes, the big words seem deliberately confusing, but you can clarify the kind of thing this statement is saying by substituting simple nouns. You would get something like this: “The tree is the acknowledgement of the tree’s being in the forest.” Here we have a statement that is inflated and awkward but at the same same time ludicrously obvious. Yes, a tree being in the forest means that there is a tree in the forest. Yippee!
- the phrases which follow in the rest of the sentence simply repeat these ludicrous redundancies: “the subject of the enunciation is the acknowledgement of the subject of the enunciation’s cultural positionality.” Or, the tree is an acknowledgement that the tree occupies a position in the forest.
- “the subject of the enunciation is the acknowledgement of the subject of the enunciation’s reference to a present time and a specific space.” Yes, the tree, by existing, tells us that the tree exists in a specific time and place.
As you can see Bhabha’s sentence either repeats information that is obvious, irrefutable because it is tautological, or he is saying something subtle that is simply wrong or at least unproved. In other words, either he is telling us that “a bachelor is a man who is not married” which we already knew, or he is telling us that “a bachelor is a left-handed man who is not married” which is wrong or at least unproved. Whichever the case, the obfuscation of the sentence seems undeniable.
- “a Third Space [. . .] represents both the general conditions of language and the specific implication of the utterance in a performative and institutional strategy”
- “of which it cannot ‘in itself’ be conscious” gives us something like: a Third Space cannot, in itself, be conscious of the general conditions of language [ . . .]
Addendum
From Wikipedia:
Addendum 2
I admire the cartoonist's ability to make the point in a brief and entertaining fashion.
A delightful reading for anyone who loves reading blogs.
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I guess most academics want to be in the rarefied space of 'difficult subject-matter to understand'. Why? Create exclusivity by minimising competition to be in power. Maybe.
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